Last edited by Gosar
Monday, July 20, 2020 | History

1 edition of Understanding marketing found in the catalog.

Understanding marketing

Understanding marketing

expert solutions to everyday challenges

  • 282 Want to read
  • 21 Currently reading

Published by Harvard Business Press in Boston, Mass .
Written in English


Edition Notes

Includes bibliographical references.

SeriesPocket mentor series, Pocket mentor series
Classifications
LC ClassificationsHF5415 .U264 2010
The Physical Object
Paginationxiv, 132 p. :
Number of Pages132
ID Numbers
Open LibraryOL24533865M
ISBN 10142212892X
ISBN 109781422128923
LC Control Number2009032262
OCLC/WorldCa317453069

Search the world's most comprehensive index of full-text books. My library. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe that it is headed in the future. The book will show you, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the Reviews: 1.

Marketing must not be seen narrowly as the task of finding clever ways to sell the company's products. Many people confuse marketing with some of its sub functions, such as advertising and selling. Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and. The book explains how social media marketing is like “throwing a party” vs. social media, which is like only “attending a party.” It deep dives into the concepts of eWOM (electronic word of mouth), the customer continuum, social (and viral) spread, and trust indicators.

Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world/5. Jun 03,  · Understanding Digital Marketing is a practical, no-nonsense guide to web marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance 5/5(2).


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